{"id":11189,"date":"2026-02-05T06:25:58","date_gmt":"2026-02-05T06:25:58","guid":{"rendered":"https:\/\/www.kyy.beauty\/?p=11189"},"modified":"2026-03-10T09:11:13","modified_gmt":"2026-03-10T09:11:13","slug":"welcome-kyy-adventure","status":"publish","type":"post","link":"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/","title":{"rendered":"Dear You: Every Moment of Growth, Be Confident and True to Your Own Colors with KYY"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js\"><\/script>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-69843672ef6a9\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699ead642467e\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699ead642467e wd-title-color-default wd-title-style-default text-left vc_custom_1772006766595 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #242424;color:#242424\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #242424;color:#242424\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%E3%80%90%ED%95%9C%EA%B5%AD_%EB%B7%B0%ED%8B%B0_%EB%B8%8C%EB%9E%9C%EB%93%9C_%EC%B6%94%EC%B2%9C%E3%80%91_KYY_%EC%99%B8%EB%AA%A8_%EB%B6%88%EC%95%88%EC%9D%84_%EA%B9%A8%EA%B3%A0_%EC%A0%8A%EC%9D%80_%ED%94%BC%EB%B6%80%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%A0%80%EC%9E%90%EA%B7%B9_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EB%8C%80%EB%8B%B4%ED%95%98%EA%B2%8C_%EC%A6%90%EA%B8%B0%EA%B3%A0_%EB%B9%9B%EB%82%A0_%EC%88%98_%EC%9E%88%EB%8F%84%EB%A1%9D_%ED%95%A8%EA%BB%98%ED%95%A0%EA%B2%8C%EC%9A%94\" >[Korean Beauty Brand Recommendation] KYY: Break Free from Appearance Anxiety with Gentle Makeup for Young Skin\nWe\u2019re here to help you enjoy boldly and shine brightly!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#1_%EC%84%B1%EC%9E%A5%EC%9D%98_%EB%A7%89%EB%A7%89%ED%95%A8%EA%B3%BC_%EC%99%B8%EB%AA%A8_%EA%B0%95%EB%B0%95_%ED%98%84%EB%8C%80_%EC%B2%AD%EC%B6%98%EB%93%A4%EC%9D%98_%EC%A7%84%EC%A7%9C_%EA%B3%A0%EB%AF%BC_%EB%B6%84%EC%84%9D\" >1. The Uncertainty of Growth and Appearance Anxiety: A Real Look at Modern Youth\u2019s Concerns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#01_%EB%82%98%EB%A7%8C%EC%9D%98_%EC%8A%A4%ED%83%80%EC%9D%BC%EC%97%90_%EB%8C%80%ED%95%9C_%EB%A7%89%EB%A7%89%ED%95%A8%EA%B3%BC_%EB%B0%A9%ED%99%A9\" >01. Uncertainty and Wandering About One\u2019s Own Style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#02_%EC%A0%8A%EA%B3%A0_%EC%97%AC%EB%A6%B0_%ED%94%BC%EB%B6%80%EC%9D%98_%EB%AF%BC%EA%B0%90%ED%95%A8%EC%97%90_%EB%8C%80%ED%95%9C_%EA%B1%B1%EC%A0%95%EA%B3%BC_%EC%A0%9C%ED%92%88%EC%9D%98_%EB%B6%80%EB%8B%B4%EA%B0%90\" >02. Concerns About Young, Delicate Skin and the Burden of Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#03_%EC%86%8C%EC%85%9C_%EB%AF%B8%EB%94%94%EC%96%B4_%ED%95%84%ED%84%B0%EA%B0%80_%EB%A7%8C%EB%93%A0_%EC%99%B8%EB%AA%A8_%EA%B0%95%EB%B0%95\" >03. Appearance Anxiety Fueled by Social Media Filters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%B4%88%EB%B3%B4%EC%9E%90_%EB%B0%8F_%EC%A0%8A%EC%9D%80_%EC%84%B8%EB%8C%80%EC%9D%98_%EC%A3%BC%EC%9A%94_%ED%8E%98%EC%9D%B8%ED%8F%AC%EC%9D%B8%ED%8A%B8%EC%99%80_%EC%8B%AC%EB%A6%AC%EC%A0%81_%EC%98%81%ED%96%A5_%EB%B6%84%EC%84%9D\" >Analysis of Key Pain Points and Psychological Impacts for Makeup Beginners and the Younger Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%84%B1%EC%9E%A5%EC%9D%98_%EB%A7%89%EB%A7%89%ED%95%A8%EA%B3%BC_%EB%8F%84%EC%A0%84\" >The Uncertainty of Growth and Challenges<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%ED%95%84%ED%84%B0%EA%B0%80_%EB%A7%8C%EB%93%A0_%EC%99%B8%EB%AA%A8_%EB%B6%88%EC%95%88\" >Appearance Anxiety Created by Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%AF%BC%EA%B0%90%ED%95%9C_%ED%94%BC%EB%B6%80%EC%97%90_%EB%8C%80%ED%95%9C_%EC%9A%B0%EB%A0%A4\" >Concerns About Sensitive Skin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%8B%AC%EB%A6%AC%EC%A0%81_%EB%B3%80%ED%99%94_%EB%B6%84%EC%84%9D_%EA%B8%B0%EC%A1%B4_vs_KYY\" >Analysis of Psychological Changes: Before vs. KYY<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#2_KYY%EC%9D%98_%EB%B8%8C%EB%9E%9C%EB%93%9C_%ED%8A%B9%EC%A7%95%EA%B3%BC_%ED%95%B5%EC%8B%AC_%EA%B0%80%EC%B9%98_%E2%80%98Keep_Your_Young_%EC%B2%A0%ED%95%99_%ED%8C%8C%ED%97%A4%EC%B9%98%EA%B8%B0\" >2. KYY\u2019s Brand Features and Core Values: Unpacking the \u2018Keep Your Young\u2019 Philosophy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#KYY_%EC%B2%A0%ED%95%99_%EC%A0%95%ED%95%B4%EC%A7%84_%EB%B7%B0%ED%8B%B0%EC%9D%98_%EB%A3%B0%EC%9D%84_%EA%B9%A8%EB%8B%A4\" >KYY Philosophy: Breaking the Rules of Conventional Beauty<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%8C%80%EB%8B%B4%ED%95%98%EA%B2%8C_%EC%A6%90%EA%B8%B0%EA%B3%A0_%EB%88%88%EB%B6%80%EC%8B%9C%EA%B2%8C_%EB%B9%9B%EB%82%98%EB%8B%A4\" >Enjoy Boldly, Shine Brightly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%ED%94%BC%EB%B6%80%EC%97%90_%EC%88%9C%ED%95%9C_%EC%A0%80%EC%9E%90%EA%B7%B9_%ED%8F%AC%EB%AE%AC%EB%9F%AC\" >Gentle, Low-Irritation Formulas for Your Skin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%B4%88%EB%B3%B4%EC%9E%90%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%84%B8%EC%8B%AC%ED%95%9C_%EB%A7%9E%EC%B6%A4_%EC%84%A4%EA%B3%84\" >Thoughtful Design for Makeup Beginners<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%B8%8C%EB%9E%9C%EB%93%9C_%ED%8A%B9%EC%A7%95\" >Brand Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%A0%9C%ED%92%88_%ED%95%B5%EC%8B%AC\" >Core Product Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%A0%8A%EC%9D%80_%ED%94%BC%EB%B6%80_%EB%A7%9E%EC%B6%A4_%EC%95%88%EC%8B%AC_%ED%8F%AC%EB%AE%AC%EB%9F%AC\" >Safe Formulas Tailored for Young Skin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%ED%95%B5%EC%8B%AC_%EC%84%B1%EB%B6%84_%EB%B0%B0%ED%95%A9_%EB%B9%84%EC%9C%A8\" >Key Ingredient Ratios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%ED%94%BC%EB%B6%80_%EC%B9%9C%ED%99%94%EC%A0%81_%EC%95%88%EC%8B%AC_%EC%9B%90%EB%A3%8C\" >Skin-Friendly, Safe Ingredients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EA%B0%80%EB%B3%8D%EA%B3%A0_%ED%8E%B8%EC%95%88%ED%95%9C_%EC%97%90%EC%96%B4%EB%A6%AC_%ED%94%BC%EB%8B%88%EC%89%AC\" >Light and Comfortable Airy Finish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%9D%B4%EC%A7%80_%ED%81%B4%EB%A0%8C%EC%A7%95_%ED%8F%AC%EB%AE%AC%EB%9F%AC\" >Easy-Cleansing Formula<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#KYY_%EB%B8%8C%EB%9E%9C%EB%93%9C_%EB%B7%B0%ED%8B%B0_%EC%B2%A0%ED%95%99_vs_%EA%B8%B0%EC%A1%B4_%EC%A3%BC%EB%A5%98_%EB%B7%B0%ED%8B%B0_%EB%B8%8C%EB%9E%9C%EB%93%9C\" >KYY Brand Beauty Philosophy vs. Mainstream Beauty Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#3_%EC%A0%95%ED%95%B4%EC%A7%84_%EB%A3%B0%EC%9D%84_%EA%B9%A8%EB%8A%94_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85%EC%9D%98_%EC%83%88%EB%A1%9C%EC%9A%B4_%ED%95%B4%EB%8B%B5_%EC%99%9C_%EB%B7%B0%ED%8B%B0%EC%97%90%EB%8A%94_%EC%A0%95%EB%8B%B5%EC%9D%B4_%EC%97%86%EC%9D%84%EA%B9%8C\" >3. A New Solution for Breaking Conventional Makeup Rules: Why There\u2019s No Single Answer in Beauty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%8A%A4%ED%83%80_%ED%88%B4_%ED%8C%8C%ED%97%A4%EC%B9%98%EA%B8%B0_%EC%A7%84%EC%9E%85_%EC%9E%A5%EB%B2%BD%EC%9D%84_%EB%82%AE%EC%B6%B0%EC%A3%BC%EB%8A%94_%EB%93%A0%EB%93%A0%ED%95%9C_%EB%B7%B0%ED%8B%B0_%EB%A9%94%EC%9D%B4%ED%8A%B8\" >Exploring the Star Tools: Your Reliable Beauty Companion for Lowering Entry Barriers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%ED%82%AC%EB%9F%AC_%EC%95%84%EC%9D%B4%EC%A6%88_%EB%B8%8C%EB%A1%9C%EC%9A%B0_%EC%97%90%EB%94%94%ED%8A%B8\" >KILLER EYES : Brow Edit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%8A%A4%ED%85%94%EB%9D%BC_%ED%95%98%ED%8A%B8_%EB%93%80%EC%98%A4_%EB%B8%8C%EB%9F%AC%EC%89%AC\" >Stellar Heart Duo Brush<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#KYY_%EC%B4%88%EB%B3%B4%EC%9E%90_%EB%A7%9E%EC%B6%A4_%EC%84%A4%EA%B3%84_vs_%EA%B8%B0%EC%A1%B4_%EC%A7%84%EC%9E%85_%EC%9E%A5%EB%B2%BD%EC%9D%B4_%EB%86%92%EC%9D%80_%ED%88%B4\" >KYY Beginner-Friendly Design vs. Existing High-Barrier Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#4_%EC%B4%88%EB%B3%B4%EC%9E%90%EB%8F%84_%EC%8B%A4%ED%8C%A8_%EC%97%86%EB%8A%94_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%8B%A4%EC%A0%84_%EA%B0%80%EC%9D%B4%EB%93%9C_0%EB%B6%80%ED%84%B0_%EC%8B%9C%EC%9E%91%ED%95%98%EB%8A%94_%EB%82%98%EB%A7%8C%EC%9D%98_%E2%80%98%ED%95%9C%EA%B5%AD_%EB%B7%B0%ED%8B%B0K-%EB%B7%B0%ED%8B%B0_%EB%A3%A9\" >4. Fail-Safe Makeup Guide for Beginners: Creating Your Own K-Beauty Look from Scratch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#1%EA%B5%90%EC%8B%9C%EB%9F%AC%EC%9D%B4%EB%A5%B8_%EC%95%84%EC%B9%A8_%ED%95%84%EB%8F%85_KYY_%EC%A0%84%EC%9A%A9_5%EB%B6%84_%EC%99%84%EC%84%B1_K-%EB%B7%B0%ED%8B%B0_%EC%8B%A4%EC%A0%84_%EC%8A%A4%ED%85%9D\" >Early Morning Must-Read! KYY\u2019s 5-Minute Fail-Safe K-Beauty Steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#5%EB%B6%84_%EC%99%84%EC%84%B1_K-%EB%B7%B0%ED%8B%B0_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%8B%A4%EC%A0%84\" >5-Minute K-Beauty Makeup in Action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%A7%91%EA%B3%A0_%ED%88%AC%EB%AA%85%ED%95%9C_%EB%B2%A0%EC%9D%B4%EC%8A%A4\" >Clear &amp; Radiant Base<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%98%90%EB%A0%B7%ED%95%98%EA%B3%A0_%EC%83%9D%EA%B8%B0_%EC%9E%88%EB%8A%94_%EB%B8%8C%EB%A1%9C%EC%9A%B0\" >Defined &amp; Lively Brows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EC%98%81%ED%98%BC%EC%9D%84_%EB%8B%B4%EC%9D%80_%EB%A6%BD_%EC%BB%AC%EB%9F%AC\" >Lips with Soul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%88%88%EB%B6%80%EC%8B%A0_%EC%B6%9C%EB%B0%9C\" >Shine Bright from the Start<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#5_%EC%99%B8%EB%AA%A8_%EB%B6%88%EC%95%88%EC%9D%84_%EA%B1%B0%EB%B6%80%ED%95%98%EA%B3%A0_%E2%80%98%EC%8B%9C%ED%96%89%EC%B0%A9%EC%98%A4%EC%9D%98_%ED%8A%B9%EA%B6%8C%EC%9D%84_%EA%BB%B4%EC%95%88%EB%8B%A4_KYY%EC%99%80_%ED%95%A8%EA%BB%98%ED%95%98%EB%8A%94_%EC%B2%AD%EC%B6%98%EC%9D%98_%EB%AA%A8%EB%93%A0_%EC%88%9C%EA%B0%84\" >5. Reject Appearance Anxiety and Embrace the \u2018Privilege of Trial and Error\u2019: Cherishing Every Moment of Youth with KYY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#KYY%EB%A5%BC_%EB%A7%8C%EB%82%9C_%ED%9B%84%EC%9D%98_%EB%A7%88%EC%9D%B8%EB%93%9C%EC%85%8B_%EC%9E%AC%EA%B5%AC%EC%B6%95_%EB%B0%8F_%EB%B3%80%ED%99%94\" >Mindset reconstruction and transformation after encountering KYY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.kyy.beauty\/en\/news\/welcome-kyy-adventure\/#%EB%A7%BA%EC%9D%8C%EB%A7%90\" >Closing Remarks<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%E3%80%90%ED%95%9C%EA%B5%AD_%EB%B7%B0%ED%8B%B0_%EB%B8%8C%EB%9E%9C%EB%93%9C_%EC%B6%94%EC%B2%9C%E3%80%91_KYY_%EC%99%B8%EB%AA%A8_%EB%B6%88%EC%95%88%EC%9D%84_%EA%B9%A8%EA%B3%A0_%EC%A0%8A%EC%9D%80_%ED%94%BC%EB%B6%80%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%A0%80%EC%9E%90%EA%B7%B9_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EB%8C%80%EB%8B%B4%ED%95%98%EA%B2%8C_%EC%A6%90%EA%B8%B0%EA%B3%A0_%EB%B9%9B%EB%82%A0_%EC%88%98_%EC%9E%88%EB%8F%84%EB%A1%9D_%ED%95%A8%EA%BB%98%ED%95%A0%EA%B2%8C%EC%9A%94\"><\/span>[Korean Beauty Brand Recommendation] KYY: Break Free from Appearance Anxiety with Gentle Makeup for Young Skin\nWe\u2019re here to help you enjoy boldly and shine brightly!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d02f5100f4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d02f5100f4 text-left wd-fontsize-custom\">\n\t\t\t<p>Have you ever stood in front of a mirror one morning, staring at every corner of your bare face, and suddenly felt uncertain about your future self? In today\u2019s world, overflowing with information and highly developed social media, appearance anxiety has become a daily challenge many people face. Open your smartphone, and you\u2019re met with flawless, filtered photos and unbelievably precise makeup from influencers. These images quietly set strict standards and amplify insecurities about our own looks. We deeply understand that paradoxical feeling: wanting to look beautiful through makeup, yet fearing mistakes because you don\u2019t know exactly how.<\/p>\n<p>In this article, we take an in-depth look at the trendy beauty brand KYY (Keep Your Young) and its core philosophy. Here, there\u2019s no rigid discussion of makeup rules, nor pressure to meet suffocating standards of perfection. KYY was born as a beauty mate for your youth and growth. We offer gentle, stress-free makeup solutions for young, delicate skin and beginners in makeup.<\/p>\n<p>This piece starts from real consumer concerns and explains how KYY helps you break free from appearance anxiety and rediscover your unique glow. So, are you ready to embark on a makeup adventure where you can Dare to Play, Dare to Shine?<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d031831ef7\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d031831ef7 wd-title-color-default wd-title-style-default text-left vc_custom_1771897642265 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"1_%EC%84%B1%EC%9E%A5%EC%9D%98_%EB%A7%89%EB%A7%89%ED%95%A8%EA%B3%BC_%EC%99%B8%EB%AA%A8_%EA%B0%95%EB%B0%95_%ED%98%84%EB%8C%80_%EC%B2%AD%EC%B6%98%EB%93%A4%EC%9D%98_%EC%A7%84%EC%A7%9C_%EA%B3%A0%EB%AF%BC_%EB%B6%84%EC%84%9D\"><\/span>1. The Uncertainty of Growth and Appearance Anxiety: A Real Look at Modern Youth\u2019s Concerns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d067953bcd\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d067953bcd text-left wd-fontsize-custom\">\n\t\t\t<p>Growth is a mysterious adventure full of the unknown. As young people step into adulthood, especially beginners entering the world of beauty, they often encounter various external challenges and internal psychological barriers. From long-term observation of the beauty market and social trends, it is clear that for today\u2019s youth, starting makeup is rarely as simple as \u201cbuying a lipstick and applying it.\u201d Behind this, there is often deep self-doubt. We\u2019ve distilled the most common struggles into three core concerns.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d07e93c0f4\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d07e93c0f4 wd-title-color-default wd-title-style-default text-left vc_custom_1771898862483 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"01_%EB%82%98%EB%A7%8C%EC%9D%98_%EC%8A%A4%ED%83%80%EC%9D%BC%EC%97%90_%EB%8C%80%ED%95%9C_%EB%A7%89%EB%A7%89%ED%95%A8%EA%B3%BC_%EB%B0%A9%ED%99%A9\"><\/span>01. Uncertainty and Wandering About One\u2019s Own Style<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d0698cd7bb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d0698cd7bb text-left wd-fontsize-custom\">\n\t\t\t<p>\u201cI don\u2019t know what style suits me.\u201d\n\u201cWhat if following the latest makeup trends makes me lose my own identity?\u201d\n\nThese are the questions most often asked by makeup beginners. Within the framework of mainstream beauty standards, the public has been taught that only certain facial proportions are beautiful. As a result, many young people lose the courage to express their individuality while pursuing beauty.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d07f27e4b8\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d07f27e4b8 wd-title-color-default wd-title-style-default text-left vc_custom_1771898871011 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"02_%EC%A0%8A%EA%B3%A0_%EC%97%AC%EB%A6%B0_%ED%94%BC%EB%B6%80%EC%9D%98_%EB%AF%BC%EA%B0%90%ED%95%A8%EC%97%90_%EB%8C%80%ED%95%9C_%EA%B1%B1%EC%A0%95%EA%B3%BC_%EC%A0%9C%ED%92%88%EC%9D%98_%EB%B6%80%EB%8B%B4%EA%B0%90\"><\/span>02. Concerns About Young, Delicate Skin and the Burden of Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d06cd355cc\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d06cd355cc text-left wd-fontsize-custom\">\n\t\t\t<p>Teenagers and people in their twenties often have sensitive skin issues, such as excessive sebum, acne, or an underdeveloped skin barrier. This makes them particularly cautious about skincare and makeup ingredients. Common beginner worries include:\n\n\u201cMy skin is sensitive. Is it really okay to start wearing makeup?\u201d\n\n\u201cWhat if these products are too heavy and make my skin worse after cleansing?\u201d\n\nMany products on the market emphasize \u201cperfect coverage\u201d or \u201clong-lasting wear\u201d with complex chemical ingredients, which can become a heavy burden for young, delicate skin.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d07f812b0b\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d07f812b0b wd-title-color-default wd-title-style-default text-left vc_custom_1771898877448 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"03_%EC%86%8C%EC%85%9C_%EB%AF%B8%EB%94%94%EC%96%B4_%ED%95%84%ED%84%B0%EA%B0%80_%EB%A7%8C%EB%93%A0_%EC%99%B8%EB%AA%A8_%EA%B0%95%EB%B0%95\"><\/span>03. Appearance Anxiety Fueled by Social Media Filters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d06edad14c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d06edad14c text-left wd-fontsize-custom\">\n\t\t\t<p>This is arguably the most destructive psychological stress in modern society. On platforms like Instagram and TikTok, algorithms constantly recommend flawless, \u201cperfect\u201d appearances, making users mistakenly believe that there is only one standard of beauty. This comparison mentality not only robs the joy of makeup but also generates intense appearance anxiety. Some people are so afraid of not being \u201cperfect enough\u201d that they hesitate to learn makeup at all, fearing ridicule if they make a mistake.<\/p>\n<p>These three concerns are not unique to you. The KYY development team has faced these same challenges firsthand during their own growth. KYY understands that true beauty is never about copying or imitating someone else. Makeup is not a mask to hide your true self. It is a tool to illuminate the unique glow you already possess.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d08900ac88\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d08900ac88 wd-title-color-default wd-title-style-default text-left vc_custom_1771899028791 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%B4%88%EB%B3%B4%EC%9E%90_%EB%B0%8F_%EC%A0%8A%EC%9D%80_%EC%84%B8%EB%8C%80%EC%9D%98_%EC%A3%BC%EC%9A%94_%ED%8E%98%EC%9D%B8%ED%8F%AC%EC%9D%B8%ED%8A%B8%EC%99%80_%EC%8B%AC%EB%A6%AC%EC%A0%81_%EC%98%81%ED%96%A5_%EB%B6%84%EC%84%9D\"><\/span>Analysis of Key Pain Points and Psychological Impacts for Makeup Beginners and the Younger Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d0a0858440\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d0a0858440 text-left wd-fontsize-custom\">\n\t\t\t<table class=\"brand-table\">\n<thead>\n<tr>\n<th>Types of Pain Points<\/th>\n<th>Consumers\u2019 True Feelings<\/th>\n<th>Negative Impacts on Makeup Behavior<\/th>\n<th>Psychological Changes Observed by KYY<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Appearance Anxiety and Style Uncertainty<\/td>\n<td>It looks like a goddess when influencers do it, but would it look strange on me? My monolids or round face don\u2019t seem to fit mainstream beauty standards.<\/td>\n<td>Young consumers often blindly purchase products that are trending but don\u2019t suit their own features, only to end up neglecting them\u2014or even giving up on beautifying themselves altogether.<\/td>\n<td>This self-doubt leads them to view makeup not as a tool for self-expression, but merely as a way to conceal perceived flaws.<\/td>\n<\/tr>\n<tr>\n<td>Concerns About Sensitive Skin and Ingredients<\/td>\n<td>Will starting makeup too early damage my skin? What if I have breakouts\u2014can I still cover them with foundation or concealer?<\/td>\n<td>When purchasing cosmetics, young consumers often feel vague fears and become overly focused on \u201cadditive-free\u201d ingredients, ultimately choosing products that compromise makeup\u2019s core functions like color payoff or longevity.<\/td>\n<td>This leads to suspicion toward makeup products themselves and fosters the misconception that beauty and skin health can never coexist.<\/td>\n<\/tr>\n<tr>\n<td>Lack of Makeup Skills and the Cost of Trial and Error<\/td>\n<td>My eyeliner always comes out crooked, and my eyebrows never match. What if I buy a color that doesn\u2019t suit me and just waste money?<\/td>\n<td>Fear of failure makes young consumers hesitant to try new colors, sticking only to the most neutral and safe makeup choices.<\/td>\n<td>In the process, they lose the joy of exploring and expressing themselves, perceiving makeup as a high-stakes test that must never be failed, rather than a fun form of self-expression.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"anxiety\" class=\"vc_row wpb_row vc_row-fluid wd-rs-699d11acecfc9\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d13a32c14f\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d13a32c14f wd-title-color-default wd-title-style-default text-left area_title vc_custom_1771901875629 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EC%84%B1%EC%9E%A5%EC%9D%98_%EB%A7%89%EB%A7%89%ED%95%A8%EA%B3%BC_%EB%8F%84%EC%A0%84\"><\/span>The Uncertainty of Growth and Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d13b4232af\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d13b4232af text-left wd-fontsize-custom\">\n\t\t\t<p>Growth is an adventure full of the unknown, but when today\u2019s young generation approaches makeup, it is often accompanied by strong self-doubt. KYY has conducted an in-depth analysis of the psychological barriers they face.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d13bb2eb77\" class=\"wd-rs-699d13bb2eb77 wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771901961017\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udcf1\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%ED%95%84%ED%84%B0%EA%B0%80_%EB%A7%8C%EB%93%A0_%EC%99%B8%EB%AA%A8_%EB%B6%88%EC%95%88\"><\/span>Appearance Anxiety Created by Filters<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Social media has standardized the definition of beauty, turning makeup into what feels like a high-stakes test that must never be failed.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d140a08e22\" class=\"wd-rs-699d140a08e22 wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83e\uddea\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EB%AF%BC%EA%B0%90%ED%95%9C_%ED%94%BC%EB%B6%80%EC%97%90_%EB%8C%80%ED%95%9C_%EC%9A%B0%EB%A0%A4\"><\/span>Concerns About Sensitive Skin<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Young consumers worry that thick base makeup may cause breakouts, and while they seek beauty, they do not want to sacrifice skin health in the process.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1483bf639\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1483bf639 wd-title-color-default wd-title-style-default text-center vc_custom_1771902093297 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EC%8B%AC%EB%A6%AC%EC%A0%81_%EB%B3%80%ED%99%94_%EB%B6%84%EC%84%9D_%EA%B8%B0%EC%A1%B4_vs_KYY\"><\/span>Analysis of Psychological Changes: Before vs. KYY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<canvas id=\"radarChart\"><\/canvas>\n\t\t<\/div>\n\t<\/div>\n\t\t<div id=\"wd-699d148ec0189\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d148ec0189 text-center wd-fontsize-custom\">\n\t\t\t<p>Data proves it: KYY has effectively transformed the \u201cpressure\u201d of beauty into the \u201cjoy of self-exploration\u201d.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d168d28ae8\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d168d28ae8 wd-title-color-default wd-title-style-default text-left vc_custom_1771902614417 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" >2. KYY\u2019s Brand Features and Core Values: Unpacking the \u2018Keep Your Young\u2019 Philosophy<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d16975bbf7\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d16975bbf7 text-left wd-fontsize-custom\">\n\t\t\t<p>To address the concerns of today\u2019s young generation in one go, the trendy Korean beauty brand KYY was created with a clear mission and set of values. The brand name KYY comes from our core belief: \u201cKeep Your Young.\u201d\n\nThis phrase does not simply mean maintaining superficial youth or a beautiful appearance. For KYY, \u201cYouth\u201d represents an irreplaceable mindset. It embodies constant curiosity, fearlessness in trying new things, and above all, a courageous spirit that never fears failure.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"brand\" class=\"vc_row wpb_row vc_row-fluid wd-rs-699d177a0c07a\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1b00a0486\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1b00a0486 wd-title-color-default wd-title-style-default text-left vc_custom_1771903750184 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"KYY_%EC%B2%A0%ED%95%99_%EC%A0%95%ED%95%B4%EC%A7%84_%EB%B7%B0%ED%8B%B0%EC%9D%98_%EB%A3%B0%EC%9D%84_%EA%B9%A8%EB%8B%A4\"><\/span>KYY Philosophy: Breaking the Rules of Conventional Beauty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d1b07057c2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d1b07057c2 text-left wd-fontsize-custom\">\n\t\t\t<p>We don\u2019t teach you how to be perfect. Instead, we are here to help you discover the most authentic version of yourself.<\/p>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<canvas id=\"barChart\"><\/canvas>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d1b0ef3a89\" class=\"wd-rs-699d1b0ef3a89 wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771903772023\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EB%8C%80%EB%8B%B4%ED%95%98%EA%B2%8C_%EC%A6%90%EA%B8%B0%EA%B3%A0_%EB%88%88%EB%B6%80%EC%8B%9C%EA%B2%8C_%EB%B9%9B%EB%82%98%EB%8B%A4\"><\/span>Enjoy Boldly, Shine Brightly<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>In our world, there is no such thing as \u201cwrong makeup.\u201d Even the clumsy, uncertain moments are the most genuine footprints of growth.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d1b1c97536\" class=\"wd-rs-699d1b1c97536 wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771903789663\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%ED%94%BC%EB%B6%80%EC%97%90_%EC%88%9C%ED%95%9C_%EC%A0%80%EC%9E%90%EA%B7%B9_%ED%8F%AC%EB%AE%AC%EB%9F%AC\"><\/span>Gentle, Low-Irritation Formulas for Your Skin<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Our philosophy is backed by strong product performance. We rigorously exclude irritating ingredients so that every moment you explore makeup is met with 100% comfort and safety for your skin.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d1b2e97b88\" class=\"wd-rs-699d1b2e97b88 wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771903806455\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%B4%88%EB%B3%B4%EC%9E%90%EB%A5%BC_%EC%9C%84%ED%95%9C_%EC%84%B8%EC%8B%AC%ED%95%9C_%EB%A7%9E%EC%B6%A4_%EC%84%A4%EA%B3%84\"><\/span>Thoughtful Design for Makeup Beginners<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Our products are carefully crafted like a diary that understands your feelings. Even beginners can easily achieve trendy K-Beauty styles with confidence and ease.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1c63d4b8a\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1c63d4b8a wd-title-color-default wd-title-style-default text-left vc_custom_1771904107933 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EB%B8%8C%EB%9E%9C%EB%93%9C_%ED%8A%B9%EC%A7%95\"><\/span>Brand Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d1c6c51ec3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d1c6c51ec3 text-left wd-fontsize-custom\">\n\t\t\t<p class=\"translation-block\">The Spirit of Bold, Shining Youth \u2014 Beauty Defined by You<br>\nIn the beauty world KYY has created, we completely overturn the myth of \u201cflawlessness.\u201d Here, there is no such thing as \u201cwrong makeup.\u201d We encourage consumers not to fear mismatched eyebrows or choosing a lip color they once thought didn\u2019t suit them. Every awkward moment in front of the mirror is the most genuine and lovable trace of growth. Experiencing countless trials and errors and having the chance to start over \u2014 isn\u2019t that the unique privilege of youth?<\/p>\n<p>KYY is more than just a makeup brand; it is a diary that records your youth. Like the Post-it notes casually stuck on your desk during school days or colorful macarons that lift your spirits, KYY exists to accompany and record every moment you boldly express yourself and shine.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1c8383642\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1c8383642 wd-title-color-default wd-title-style-default text-left vc_custom_1771904144393 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EC%A0%9C%ED%92%88_%ED%95%B5%EC%8B%AC\"><\/span>Core Product Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d1c90c0e6d\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d1c90c0e6d text-left wd-fontsize-custom\">\n\t\t\t<p class=\"translation-block\">Gentle, Low-Irritation Formulas for Young Skin<br>\nA brand\u2019s philosophy must be backed by strong product performance. The KYY lab has devoted itself to solving the issues that concern young consumers the most \u2014 sensitive skin and ingredient-related worries. We have developed mild, low-irritation makeup formulas specifically for young, delicate, and sensitive skin.<\/p>\n<p>We rigorously exclude unnecessary irritating chemicals, insist on skin-friendly ingredients that are easy to cleanse, and ensure that every product \u2014 from base makeup to eye and lip colors \u2014 strikes the perfect balance between safety and makeup performance. This allows you to explore the trendy beauty of K-Beauty freely, feeling 100% confident and secure in your unique self-expression.<\/p>\n<p>Now, you no longer need to worry about redness or breakouts after cleansing at night. With KYY, you can boldly and safely bring vibrant colors to your face, enjoying every moment of playful experimentation with confidence.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"ingredients\" class=\"vc_row wpb_row vc_row-fluid wd-rs-699d1d2c4f08c\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1e79f2031\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1e79f2031 wd-title-color-default wd-title-style-default text-center vc_custom_1771904639334 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EC%A0%8A%EC%9D%80_%ED%94%BC%EB%B6%80_%EB%A7%9E%EC%B6%A4_%EC%95%88%EC%8B%AC_%ED%8F%AC%EB%AE%AC%EB%9F%AC\"><\/span>Safe Formulas Tailored for Young Skin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1e1b5adc1\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1e1b5adc1 wd-title-color-default wd-title-style-default text-center vc_custom_1771904542856 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%ED%95%B5%EC%8B%AC_%EC%84%B1%EB%B6%84_%EB%B0%B0%ED%95%A9_%EB%B9%84%EC%9C%A8\"><\/span>Key Ingredient Ratios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<canvas id=\"doughnutChart\"><\/canvas>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d1d49a216e\" class=\"wd-rs-699d1d49a216e wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771904347307\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udee1\ufe0f\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%ED%94%BC%EB%B6%80_%EC%B9%9C%ED%99%94%EC%A0%81_%EC%95%88%EC%8B%AC_%EC%9B%90%EB%A3%8C\"><\/span>Skin-Friendly, Safe Ingredients<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Unnecessary chemical irritants are strictly excluded to protect and strengthen the delicate skin barrier.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d1d5bdda9a\" class=\"wd-rs-699d1d5bdda9a wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771904367077\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2728\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EA%B0%80%EB%B3%8D%EA%B3%A0_%ED%8E%B8%EC%95%88%ED%95%9C_%EC%97%90%EC%96%B4%EB%A6%AC_%ED%94%BC%EB%8B%88%EC%89%AC\"><\/span>Light and Comfortable Airy Finish<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Achieves the perfect golden balance between vivid color payoff and skin comfort (low irritation).<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d1d71503e1\" class=\"wd-rs-699d1d71503e1 wd-info-box wd-wpb text-left box-icon-align-left box-style- color-scheme- wd-bg-none wd-items-top vc_custom_1771904396543\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ud83d\udebf\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EC%9D%B4%EC%A7%80_%ED%81%B4%EB%A0%8C%EC%A7%95_%ED%8F%AC%EB%AE%AC%EB%9F%AC\"><\/span>Easy-Cleansing Formula<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Minimizes repeated rubbing, protecting skin from dryness and redness after cleansing.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1eb2befe7\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1eb2befe7 wd-title-color-default wd-title-style-default text-left vc_custom_1771904699920 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"KYY_%EB%B8%8C%EB%9E%9C%EB%93%9C_%EB%B7%B0%ED%8B%B0_%EC%B2%A0%ED%95%99_vs_%EA%B8%B0%EC%A1%B4_%EC%A3%BC%EB%A5%98_%EB%B7%B0%ED%8B%B0_%EB%B8%8C%EB%9E%9C%EB%93%9C\"><\/span>KYY Brand Beauty Philosophy vs. Mainstream Beauty Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d1ebc98bc3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d1ebc98bc3 text-left wd-fontsize-custom\">\n\t\t\t<table class=\"brand-table\">\n<thead>\n<tr>\n<th>Comparison Criteria<\/th>\n<th>KYY Brand<\/th>\n<th>Mainstream Beauty Brands<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Key Ingredients and Formulas<\/td>\n<td>KYY: Ultra-gentle, low-irritation formulas designed for young and sensitive skin. Emphasizes easy cleansing and non-comedogenic properties to prevent breakouts.<\/td>\n<td>Mainstream Brands: Complex ingredient combinations focused on high coverage and long-lasting performance. May cause discomfort and skin troubles for beginners or those with sensitive skin.<\/td>\n<\/tr>\n<tr>\n<td>Core Brand Message<\/td>\n<td>KYY: Encourages trial and error, breaks conventional beauty rules, and emphasizes that beauty is defined by oneself. Makeup acts like a diary that records personal growth.<\/td>\n<td>Mainstream Brands: Emphasize professional skills for perfect makeup and concealing flaws. Can unintentionally induce appearance anxiety in consumers.<\/td>\n<\/tr>\n<tr>\n<td>Target Customers and Positioning<\/td>\n<td>KYY: Focuses on makeup beginners, students, and young skin, attracting consumers who want to freely explore their own style.<\/td>\n<td>Mainstream Brands: Target more experienced users with some makeup skills or professionals seeking specific, high-end looks.<\/td>\n<\/tr>\n<tr>\n<td>Attitude Toward Makeup Mistakes<\/td>\n<td>KYY: Views mistakes as traces left by the youthful journey of exploration, embraces imperfection, and embodies the spirit of \u201cEnjoy boldly, shine brightly.\u201d<\/td>\n<td>Mainstream Brands: Treat mistakes as \u201cwrong answers\u201d to be corrected, focusing on minimizing consumer errors through extensive tutorials.<\/td>\n<\/tr>\n<tr>\n<td>Flexibility of Makeup Looks<\/td>\n<td>KYY: Embraces a wide range of styles, allowing consumers to move freely from clear, natural daily looks to unique, expressive party looks.<\/td>\n<td>Mainstream Brands: Makeup directions are often limited to standardized beauty trends or aesthetic frameworks promoted by the brand each season.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1f8672c7e\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1f8672c7e wd-title-color-default wd-title-style-default text-left vc_custom_1771904912745 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"3_%EC%A0%95%ED%95%B4%EC%A7%84_%EB%A3%B0%EC%9D%84_%EA%B9%A8%EB%8A%94_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85%EC%9D%98_%EC%83%88%EB%A1%9C%EC%9A%B4_%ED%95%B4%EB%8B%B5_%EC%99%9C_%EB%B7%B0%ED%8B%B0%EC%97%90%EB%8A%94_%EC%A0%95%EB%8B%B5%EC%9D%B4_%EC%97%86%EC%9D%84%EA%B9%8C\"><\/span>3. A New Solution for Breaking Conventional Makeup Rules: Why There\u2019s No Single Answer in Beauty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d1f91708e1\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d1f91708e1 text-left wd-fontsize-custom\">\n\t\t\t<p>Once you understand the root causes of appearance anxiety and the gentle, low-burden core of KYY products, the next question arises: \u201cHow should beginners take that first step?\u201d Faced with the overwhelming choices of products and the fear of lacking skills, KYY offers the ultimate solution: \u201cBreak all the rules and give consumers full authority to define their own beauty.\u201d<\/p>\n<p>Welcome to KYY\u2019s Wonder Lab! This is not a rigid classroom, there are no grading criteria, and no set \u201ccorrect way to apply makeup.\u201d We firmly believe that there is no single answer in makeup. Whether it\u2019s a \u201cnatural, effortless\u201d look that highlights your naturally beautiful skin or a bold, expressive Y2K style with striking color combinations, the look you love is the most beautiful look.\n<br>\nTo address the pain points beginners face\u2014the confusion of \u201cnot knowing where to start\u201d and the lack of skills\u2014KYY\u2019s product design incorporates high tolerance for mistakes (fail-safe details) and intuitive usability. We provide not only safe formulas but also easy-to-use tools, drastically lowering the barrier to entry for makeup. This transforms each makeup session from a stressful test into pure enjoyment.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d1fc589878\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d1fc589878 wd-title-color-default wd-title-style-default text-left vc_custom_1771904988694 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%83%80_%ED%88%B4_%ED%8C%8C%ED%97%A4%EC%B9%98%EA%B8%B0_%EC%A7%84%EC%9E%85_%EC%9E%A5%EB%B2%BD%EC%9D%84_%EB%82%AE%EC%B6%B0%EC%A3%BC%EB%8A%94_%EB%93%A0%EB%93%A0%ED%95%9C_%EB%B7%B0%ED%8B%B0_%EB%A9%94%EC%9D%B4%ED%8A%B8\"><\/span>Exploring the Star Tools: Your Reliable Beauty Companion for Lowering Entry Barriers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d1fdd63b81\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d1fdd63b81 text-left wd-fontsize-custom\">\n\t\t\t<p>Looking at KYY\u2019s most loved eye and lip makeup tools, it becomes clear how the brand\u2019s philosophy of \u201cbreaking the rules and completing looks with ease\u201d is brought to life.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d20014e353\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d20014e353 wd-title-color-default wd-title-style-default text-left vc_custom_1771905038508 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%ED%82%AC%EB%9F%AC_%EC%95%84%EC%9D%B4%EC%A6%88_%EB%B8%8C%EB%A1%9C%EC%9A%B0_%EC%97%90%EB%94%94%ED%8A%B8\"><\/span>KILLER EYES : Brow Edit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d200f59c4a\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d200f59c4a text-left wd-fontsize-custom\">\n\t\t\t<p>Eyebrows are the area where makeup beginners (clumsy hands) fail most often. KYY applied a dual design combining a pencil and a screw brush with a hard formula (firm core). This allows even beginners to draw each eyebrow hair with precision and soul, while the auto-rotating design removes the hassle of sharpening. The soft screw brush on the opposite end naturally blends lines that might otherwise look artificial. From trendy, textured \u201cnatural brows\u201d to hip Y2K parallel-universe styles, perfect adherence is guaranteed\u2014no more taking dozens of selfies to get the perfect shot!<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d201b949df\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d201b949df wd-title-color-default wd-title-style-default text-left vc_custom_1771905060320 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h3 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%94%EB%9D%BC_%ED%95%98%ED%8A%B8_%EB%93%80%EC%98%A4_%EB%B8%8C%EB%9F%AC%EC%89%AC\"><\/span>Stellar Heart Duo Brush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d20251a029\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d20251a029 text-left wd-fontsize-custom\">\n\t\t\t<p>Who said applying lipstick is just a simple swipe? KYY introduces refined lip makeup for beginners. The silicone lip brush tip is soft and elastic, does not absorb excess product, and ensures even application. It\u2019s especially useful for cleanly smudging lip line edges, and the silicone material makes cleaning easy, hygienic, and pigment-free. The fine synthetic brush on the opposite end helps with precise coloring and smooth adhesion, perfect for blending lip contours or creating Korea\u2019s most loved \u201cflower water gradient lips (two-tone lips).\u201d Even a slight change to the lip line can completely transform your look, revealing a whole new charm!<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d206f47e33\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d206f47e33 wd-title-color-default wd-title-style-default text-left vc_custom_1771905171977 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"KYY_%EC%B4%88%EB%B3%B4%EC%9E%90_%EB%A7%9E%EC%B6%A4_%EC%84%A4%EA%B3%84_vs_%EA%B8%B0%EC%A1%B4_%EC%A7%84%EC%9E%85_%EC%9E%A5%EB%B2%BD%EC%9D%B4_%EB%86%92%EC%9D%80_%ED%88%B4\"><\/span>KYY Beginner-Friendly Design vs. Existing High-Barrier Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d20953882e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d20953882e text-left wd-fontsize-custom\">\n\t\t\t<table class=\"brand-table\">\n<thead>\n<tr>\n<th>Pain Points and Solutions<\/th>\n<th>KYY\u2019s \u201cFail-Safe\u201d Beginner-Friendly Tools<\/th>\n<th>Existing High-Barrier Makeup Tools<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"translation-block\">Eyebrow Drawing<br>\nBeginner\u2019s Concern: Fear of ending up with overly bold \u201cunruly eyebrows.\u201d<\/td>\n<td>Dual Hard Auto Eyebrow Pencil: The firm core (hard formula) allows for smooth, natural-looking eyebrow strokes without clumping. The soft built-in screw brush quickly blends edges, significantly reducing the chance of makeup mistakes.<\/td>\n<td>Soft-Core Pencils or Brow Gels: Excessively high pigmentation can easily clump if beginners misapply pressure, and mistakes are difficult to correct once made.<\/td>\n<\/tr>\n<tr>\n<td class=\"translation-block\">Lip Blending and Smudging<br>\nBeginner\u2019s Concern: Fear of color bleeding outside the lines or creating blotches.<\/td>\n<td>Stellar Heart Duo Brush (Silicone + Synthetic Bristles): The silicone tip does not absorb product, allowing precise lip line drawing and easy cleaning. The soft synthetic brush enables smooth, boundary-free watercolor blending (gradient effect) with ease.<\/td>\n<td>Applying Directly with Lipstick: It is difficult to maintain the natural shape of the lip contour, and the lip line can appear artificial or uneven, resulting in blotchy overall color.<\/td>\n<\/tr>\n<tr>\n<td>Overall Makeup Mindset<\/td>\n<td>KYY Approach: Transforms makeup into pure enjoyment and a process of self-exploration. Encourages beginners to safely experience trial and error while developing their own unique style.<\/td>\n<td>Traditional Approach: Treats makeup as a professional skill requiring extensive practice and advanced techniques, inadvertently creating pressure and frustration for beginners.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d211f94f6a\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d211f94f6a wd-title-color-default wd-title-style-default text-left vc_custom_1771905331336 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" >4. Fail-Safe Makeup Guide for Beginners: Creating Your Own K-Beauty Look from Scratch<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d2134d8499\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d2134d8499 text-left wd-fontsize-custom\">\n\t\t\t<p>For many college students and young professionals, every morning feels like a race against time. Even when the alarm rings, they hit snooze, thinking, \u201cJust 10 more minutes.\u201d Rushing to early classes (like the notorious 8 a.m. lecture) or commuting to work becomes a test of willpower. But there is a way to look fresh and confident all day long without complicated skills or waking up an hour earlier.<\/p>\n<p>KYY\u2019s mild makeup and intuitive application were designed precisely for these real-life situations. We believe that good products should naturally integrate into a user\u2019s daily routine. The secret of Korean makeup isn\u2019t about layering foundation heavily, but achieving a clear, radiant complexion with strategic points of emphasis.<br \/>\nWith KYY\u2019s carefully curated products, even beginners can brighten their eyes and create a naturally fresh, lively K-Beauty look in just 5 minutes. By mastering a few simple steps, you can use KYY products to achieve a fail-safe, high-quality daily makeup look in very little time. This not only saves your mornings but also builds a track record of successful makeup experiences, boosting your personal beauty confidence and eliminating appearance-related anxieties.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d215db87c1\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d215db87c1 wd-title-color-default wd-title-style-default text-left vc_custom_1771905388905 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"1%EA%B5%90%EC%8B%9C%EB%9F%AC%EC%9D%B4%EB%A5%B8_%EC%95%84%EC%B9%A8_%ED%95%84%EB%8F%85_KYY_%EC%A0%84%EC%9A%A9_5%EB%B6%84_%EC%99%84%EC%84%B1_K-%EB%B7%B0%ED%8B%B0_%EC%8B%A4%EC%A0%84_%EC%8A%A4%ED%85%9D\"><\/span>Early Morning Must-Read! KYY\u2019s 5-Minute Fail-Safe K-Beauty Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d277945599\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d277945599 text-left wd-fontsize-custom\">\n\t\t\t<table class=\"brand-table\">\n<thead>\n<tr>\n<th style=\"width: 10%;\">Steps<\/th>\n<th style=\"width: 15%;\">Stages &amp; Goals<\/th>\n<th>Practical Tips &amp; KYY Product Usage Guide<\/th>\n<th style=\"width: 15%;\">Estimated Time Required<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Step 1<\/td>\n<td>Minimal Base: Tone-Up &amp; Skin Protection<\/td>\n<td>Skip complicated foundations and heavy concealers. Gently tap a mild, lightweight tone-up sunscreen or cushion on the center of your face, T-zone, and dull areas. Preserve your skin\u2019s natural texture while evening out your tone comfortably, allowing your skin to breathe.<\/td>\n<td>1.5 minutes<\/td>\n<\/tr>\n<tr>\n<td>Step 2<\/td>\n<td>Brow with Soul: Dimension &amp; Vitality<\/td>\n<td>Use KYY\u2019s \u201cDual Hard Auto Eyebrow Pencil.\u201d First, use the firm core (hard formula) to lightly fill in sparse areas along the eyebrow hairs, creating a natural and soft Korean-style straight brow. Then, blend the edges smoothly with the screw brush to achieve quickly defined features and a polished, dimensional look.<\/td>\n<td>1.5 minutes<\/td>\n<\/tr>\n<tr>\n<td>Step 3<\/td>\n<td>Effortless Eye Makeup: Depth &amp; Definition<\/td>\n<td>No need for multiple layers of eyeshadow blending. Apply a single, calm earth-tone or peach-coral shadow broadly on the eyelids to reduce puffiness. Then, draw a thin tightline along the lash line to subtly enhance the depth and definition of your eyes.<\/td>\n<td>1 minutes<\/td>\n<\/tr>\n<tr>\n<td>Step 4<\/td>\n<td>Gradient Lips: Vitality &amp; Charm<\/td>\n<td>Dab your favorite KYY lip color onto the center of your lips, then use the Dot &amp; Star Dual Makeup Brush (silicone lip brush) to gently blend outward. This easily creates a natural floral gradient lip, refining the lip line and enhancing overall vibrancy.<\/td>\n<td>1 minutes<\/td>\n<\/tr>\n<tr>\n<td>Finishing Touch<\/td>\n<td>Step Out with Confidence!<\/td>\n<td>No complicated skills are needed. By choosing mild, beginner-friendly tools with a low chance of error, you can complete your makeup in a short time and radiate a natural, confident glow.<\/td>\n<td>Total Time: 5 Minutes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"routine\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1771906360592 vc_row-has-fill wd-rs-699d252044afd\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d22593425d\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d22593425d wd-title-color-default wd-title-style-default text-left area_title vc_custom_1771905664354 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"5%EB%B6%84_%EC%99%84%EC%84%B1_K-%EB%B7%B0%ED%8B%B0_%EB%A9%94%EC%9D%B4%ED%81%AC%EC%97%85_%EC%8B%A4%EC%A0%84\"><\/span>5-Minute K-Beauty Makeup in Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d2574c106e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d2574c106e text-left wd-fontsize-custom\">\n\t\t\t<p>A Must-Read for Early Risers! Shine with confidence without waking up extra early.<\/p>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-699d24aecd368\"><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-699d246ed5b61\"><div class=\"vc_column-inner vc_custom_1771906483439\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d24870499c\" class=\"wd-rs-699d24870499c wd-info-box wd-wpb text-left box-icon-align-top box-style- color-scheme- wd-bg-none\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t01\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EB%A7%91%EA%B3%A0_%ED%88%AC%EB%AA%85%ED%95%9C_%EB%B2%A0%EC%9D%B4%EC%8A%A4\"><\/span>Clear &amp; Radiant Base<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Use a gentle base to correct dullness and create a naturally glowing, transparent finish.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<style><\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-699d25a5db3fe\"><div class=\"vc_column-inner vc_custom_1771906478494\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d24916ff29\" class=\"wd-rs-699d24916ff29 wd-info-box wd-wpb text-left box-icon-align-top box-style- color-scheme- wd-bg-none\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t02\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EB%98%90%EB%A0%B7%ED%95%98%EA%B3%A0_%EC%83%9D%EA%B8%B0_%EC%9E%88%EB%8A%94_%EB%B8%8C%EB%A1%9C%EC%9A%B0\"><\/span>Defined &amp; Lively Brows<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Shape your brows with the Dual Brow Pencil. The firm core (hard formula) ensures no mistakes every time.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<style><\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 wd-rs-699d259a005fe\"><div class=\"vc_column-inner vc_custom_1771906469006\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d249cc3606\" class=\"wd-rs-699d249cc3606 wd-info-box wd-wpb text-left box-icon-align-top box-style- color-scheme- wd-bg-none\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t03\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EC%98%81%ED%98%BC%EC%9D%84_%EB%8B%B4%EC%9D%80_%EB%A6%BD_%EC%BB%AC%EB%9F%AC\"><\/span>Lips with Soul<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>Use a silicone lip brush for precise color application and achieve a smooth gradient lip effortlessly.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<style><\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 vc_col-has-fill wd-rs-699d259107ef4\"><div class=\"vc_column-inner vc_custom_1771906455485\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-699d24c74279e\" class=\"wd-rs-699d24c74279e wd-info-box wd-wpb text-left box-icon-align-top box-style- color-scheme- wd-bg-none\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u2728\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h3 class=\"info-box-title title box-title-style-default wd-fontsize-m\"><span class=\"ez-toc-section\" id=\"%EB%88%88%EB%B6%80%EC%8B%A0_%EC%B6%9C%EB%B0%9C\"><\/span>Shine Bright from the Start<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t<div class=\"info-box-inner reset-last-child\"><p>You don\u2019t need to aim for perfection. Express your unique charm freely and confidently!<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<style><\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d25f46bd60\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d25f46bd60 wd-title-color-default wd-title-style-default text-left vc_custom_1771906558914 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" >5. Reject Appearance Anxiety and Embrace the \u2018Privilege of Trial and Error\u2019: Cherishing Every Moment of Youth with KYY<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d25ffebc76\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d25ffebc76 text-left wd-fontsize-custom\">\n\t\t\t<p>So far, we\u2019ve discussed the root causes of appearance anxiety, KYY\u2019s mild product formulas, and how to quickly achieve a K-Beauty look using beginner-friendly, fail-proof tools. But what KYY truly wants to convey goes beyond mere changes in appearance\u2014it\u2019s about a deep inner transformation and the reconstruction of your mindset.<\/p>\n<p>In a world filled with comparison and competition, we are often taught to pursue perfection, yet we tend to forget that imperfection is what makes us truly human and deeply moving. KYY\u2019s social campaigns always revolve around one core message: to stand by the younger generation, encouraging them to reject appearance anxiety and courageously embrace the \u201cprivilege of trial and error\u201d, even if it seems a little awkward, with all the vibrancy and life that comes with it.<\/p>\n<p>The moment you pick up a makeup brush, there\u2019s no need to feel fear or pressure. It should be an intimate, personal conversation with the reflection in the mirror. Every time you choose a bold color, every time you let it tint your cheeks, it\u2019s all part of exploring the boundaries of your identity and defining your own style. KYY promises that our gentle, low-irritation formulas will protect your delicate skin. So go ahead\u2014experiment freely, play joyfully, and let your colors shine.<\/p>\n<p>When you look back on this chapter of your youth, you\u2019ll realize that the makeup you created with KYY wasn\u2019t just layers of color\u2014it was the clearest record of your growth. That shy pink blush on your first date, the bold lip color you wore to lift your spirits after pulling an all-nighter for finals\u2014KYY has always been there, witnessing and celebrating every shining moment with you. <\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d261d4cfcd\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d261d4cfcd wd-title-color-default wd-title-style-default text-left vc_custom_1771906596209 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"KYY%EB%A5%BC_%EB%A7%8C%EB%82%9C_%ED%9B%84%EC%9D%98_%EB%A7%88%EC%9D%B8%EB%93%9C%EC%85%8B_%EC%9E%AC%EA%B5%AC%EC%B6%95_%EB%B0%8F_%EB%B3%80%ED%99%94\"><\/span>Mindset reconstruction and transformation after encountering KYY<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d263071eff\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d263071eff text-left wd-fontsize-custom\">\n\t\t\t<table class=\"brand-table\">\n<thead>\n<tr>\n<th>Psychological state dimension<\/th>\n<th>Before Meeting KYY (Period of Insecurity About Appearance)<\/th>\n<th>After Growing with KYY (Journey of Confidence)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Definition of \u201cBeauty\u201d<\/td>\n<td>A single standard of beauty. Belief that one must meet the perfect image expected by social media and the public.<\/td>\n<td>Embraces diversity and inclusivity, understanding that beauty is defined by oneself. Genuine individuality becomes the most captivating expression.<\/td>\n<\/tr>\n<tr>\n<td>Purpose of Makeup<\/td>\n<td>Sees makeup as a means to hide flaws, creating stress and pressure to meet others\u2019 expectations.<\/td>\n<td>Views makeup as a way to delight oneself and express emotions, turning it into a joyful daily ritual.<\/td>\n<\/tr>\n<tr>\n<td>Attitude Toward Makeup Mistakes<\/td>\n<td>Easily discouraged and self-critical, feeling unworthy of makeup or blaming oneself for lacking skills.<\/td>\n<td>Views mistakes as part of the journey of youth, taking them lightly, laughing them off, and approaching new attempts with courage.<\/td>\n<\/tr>\n<tr>\n<td>Attitude Toward Skin<\/td>\n<td>Overuses harsh products for dramatic makeup effects, leading to skin sensitivity and instability.<\/td>\n<td>Chooses gentle, low-irritation makeup, expressing beauty while carefully caring for skin health.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6984367bbae7f\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-699d271e01a68\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-699d271e01a68 wd-title-color-default wd-title-style-default text-left vc_custom_1771906853795 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\" ><span class=\"ez-toc-section\" id=\"%EB%A7%BA%EC%9D%8C%EB%A7%90\"><\/span>Closing Remarks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-699d272669e08\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-699d272669e08 text-left wd-fontsize-custom\">\n\t\t\t<p>Makeup should never be a source of stress or pressure. It is a magical journey of self-expression\u2014a way to visualize your inner confidence. KYY, Korea\u2019s trendy beauty brand, goes beyond providing colors for your face; it understands and supports you, growing alongside you while helping you explore and define your own unique style\u2014a true beauty mate.<\/p>\n<p class=\"translation-block\">Now, take a deep breath and let go of the heavy burden of \u201cperfection\u201d and meaningless insecurities about your appearance. Hold in your hands the gentle makeup products KYY has carefully crafted for you, and let your face become the purest canvas of your youth.\n<br>\nWho do you want to be today? A refreshing morning breeze, or a sparkling star scattered across the night sky? Boldly spread the colors according to your mood today!<\/p>\n<p>Welcome to KYY BEAUTY! Now, join us in breaking the rules of beauty and shout it out loud: \u201cBe bold, have fun, and shine!\u201d<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[Korean Beauty Brand Recommendation] KYY: Break Free from Appearance Anxiety with Gentle Makeup for Young Skin\nWe\u2019re here to help you enjoy boldly and shine brightly!","protected":false},"author":1,"featured_media":11225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,78],"tags":[118,114,116,117,115],"class_list":["post-11189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-news","tag-kyybeauty","tag-k","tag-116","tag-117","tag-115"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/posts\/11189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/comments?post=11189"}],"version-history":[{"count":38,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/posts\/11189\/revisions"}],"predecessor-version":[{"id":11323,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/posts\/11189\/revisions\/11323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/media\/11225"}],"wp:attachment":[{"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/media?parent=11189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/categories?post=11189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kyy.beauty\/en\/wp-json\/wp\/v2\/tags?post=11189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}